Monday, September 10, 2018

Commercial Project



Product

We wanted to advertise our new jerseys to gain support fir our new season. We didn't ned a huge script so the concept would be easy to create without any dialogue. All that my group wanted to do is make a hype video for our school. 

Production

My group started off by trying to find a way that we could make people hyped about our football program. We had about 2 pages for storyboarding that had our player getting ready for a game and then showing off the jerseys at the same time. We assigned ourselves the roles and started to work on dates and times for our actors. We managed to get some time where we could get them into the locker room and get all of our filming done. IT took about an hour to film everything and get everyone in place to get people ready. Then after filming we handed it off to our editor and he picked the music with our sound supervisor. I was a gaffer so most of the lighting was designed by me to give off a look that would hyp people up. There wasn't anything new to be learned from this project so I just appiled some past skills in order to create the lighting.

Changes

Since we got pressed for time and had actors that weren't willing to cooperate all the time, we had to cut most of the story board and make it much smaller and less quality than it could've been. I would've found more cooperating actors and create something that would've been willing to put more time into it. However I wouldn't have changed the tempo of the music or the video because I believe those parts were delivered very well. 

Meeting The Objectives

We didn't meet the part of building a story very well but all other aspects I thought were very well done, such as limited information and call to action. Just having a story would've enhanced these aspects so much more and created something stronger overall. As for the principles of filmaking, i Believe we hit those very well because of our shots that created interest to viewers and our editors great skill. Of course the lighting was also amazing.